--- title: "From Tech Debt to an End-to-End Financial Hub: LendingTree - Success Stories - Arovy" description: "With Arovy, LendingTree cleaned up its 16-year Salesforce org, transforming it into a critical system that fully supports 30 business units. - Category: Success Stories - Arovy" image: https://www.arovy.com/hubfs/krakenimages-376KN_ISplE-unsplash-1-scaled-1.webp --- [![arovy-logo-dark](https://www.arovy.com/hubfs/arovy-logo-dark.png)](https://www.arovy.com/) - Product - Solutions - Resources - Company - [Contact](https://www.arovy.com/contact) [Login](https://app.seesonar.com/?_ga=2.107586177.2061971783.1595815103-1960554115.1586437671) Book Demo - Product [![Data Dictionary](https://www.arovy.com/hubfs/Facebook%20Icon%20(8).webp) Data Dictionary AI-Powered Salesforce Data Documentation](https://www.arovy.com/data-dictionary)[![Impact Analysis and Dependency Mapping](https://www.arovy.com/hubfs/Impact%20Analysis%20and%20Dependency%20Mapping.png) Impact Analysis and Dependency Mapping Seamless visibility into all references across your organization.](https://www.arovy.com/impact-analysis-dependency-mapping)[![Change Tracking & Enhanced Audit Trail](https://www.arovy.com/hubfs/Facebook%20Icon%20(7).webp) Change Tracking & Enhanced Audit Trail Use a timeline view to track changes made across teams.](https://www.arovy.com/change-tracking-enhanced-audit-trail)[![Data Classification](https://www.arovy.com/hubfs/Facebook%20Icon%20(9).webp) Data Classification Ensure compliance with capture for every field added.](https://www.arovy.com/data-classification)[![Application Security Monitoring](https://www.arovy.com/hubfs/Facebook%20Icon%20(10).webp) Application Security Monitoring Keep a pulse on every integration and user.](https://www.arovy.com/application-security-monitoring)[![API Monitoring & System Uptime](https://www.arovy.com/hubfs/Facebook%20Icon%20(11).webp) API Monitoring & System Uptime Seamlessly detect every integration outage.](https://www.arovy.com/api-monitoring-system-uptime)[![Threat Detection & Risk Mitigation ](https://www.arovy.com/hubfs/Facebook%20Icon%20(12).webp) Threat Detection & Risk Mitigation Visual threat-detection and suggested action plans.](https://www.arovy.com/threat-detection-risk-mitigation) - Solutions [![Target Icon-1](https://www.arovy.com/hubfs/Target%20Icon-1.webp) Scope Salesforce Projects Confidently Understand impacts across Salesforce and your integrated tech stack.](https://www.arovy.com/solutions/scope-sfdc-projects/)[![Data Base Icon](https://www.arovy.com/hubfs/Data%20Base%20Icon.webp) Eliminate Tech Debt with AI Insights into every piece of data and configuration.](https://www.arovy.com/solutions/eliminate-tech-debt)[![Map point icons](https://www.arovy.com/hubfs/Map%20point%20icons.webp) Monitor Setup Audit Trail Automated access audits with Arovy.](https://www.arovy.com/solutions/monitor-setup-audit-trail)[![Shine Icon](https://www.arovy.com/hubfs/Shine%20Icon.webp) Reduce Agentforce Risk with AI Ensure the accuracy and usefulness of AI models.](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[![User Icon](https://www.arovy.com/hubfs/User%20Icon.webp) Automate User Profile Management Protect data and stay compliant with user access policies.](https://www.arovy.com/solutions/automate-user-profile-management)[![Shield Icon](https://www.arovy.com/hubfs/Shield%20Icon.webp) Optimize Shield Implementation Visualize Salesforce activity to spot anomalies and prevent leaks.](https://www.arovy.com/solutions/salesforce-shield)[![Process Icon](https://www.arovy.com/hubfs/Process%20Icon.webp) Visualize Connected Apps Get real-time visibility into apps accessing your Salesforce data.](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[![icon](https://www.arovy.com/hubfs/Danger%20Icon-1.png) Stop Salesforce Phishing Attacks Block unauthorized Salesforce integrations without disrupting your business.](https://www.arovy.com/stop-salesforce-phishing-attacks) - Resources [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Blog Read the Arovy Blog](https://www.arovy.com/resources/blog) [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Webinars Watch the Latest Webinar](https://www.arovy.com/resources/webinars) Follow Us [![LinkedIn Icon](https://www.arovy.com/hubfs/LinkedIn%20Icon.svg)](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) [![YouTube Icon](https://www.arovy.com/hubfs/YouTube%20Icon.svg)](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw) Latest Resources - [![Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It?](https://www.arovy.com/hs-fs/hubfs/Webinar_3%20Speakers%20(2)-2.jpg?width=960&name=Webinar_3%20Speakers%20(2)-2.jpg) Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It? 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Prevent AI risks, ensure compliance, and optimize data governance.](https://www.arovy.com/resources/blog/the-power-of-a-data-dictionary-in-the-agentforce-era) [All Posts](https://www.arovy.com/case-studies) [Success Stories](https://www.arovy.com/case-studies/tag/success-stories) 4 MIN READ # From Tech Debt to an End-to-End Financial Hub: A LendingTree Success Story ![From Tech Debt to an End-to-End Financial Hub: A LendingTree Success Story](https://www.arovy.com/hubfs/krakenimages-376KN_ISplE-unsplash-1-scaled-1.webp) Link copied to clipboard! ## LendingTree’s Big Wins with Arovy: With Arovy, LendingTree cleaned up its 16-year Salesforce org, transforming it into a critical system that fully supports 30 business units.  - Tackled nearly two decades of tech debt in its Salesforce org, with cleanup projects taking 40% less time - Used Arovy’s automatic documentation to meet the company’s data security policy - Improved communication and collaboration between its Salesforce Admin team and the 30 business units they support “When our Salesforce team went from supporting three to 30 business units, we weren’t documenting our changes, which opened us up to security risks. Arovy’s automatic documentation saved us, helping us document every change we make and track all of the data in our Salesforce org across our business units.”   — Lauren Moore, Senior Salesforce Business Analyst   ## The Problem Online lending marketplace [LendingTree](https://www.lendingtree.com/) had an underutilized 16-year Salesforce org that only one team used. LendingTree realized it was missing out on the opportunity to unify its 30 business units and drive more revenue. So, it set out to transform its Salesforce org into a financial hub that’s fully integrated across its business units and critical processes. LendingTree built a team of Salesforce Admins to lead the charge. The newly assembled team was up against a vast amount of tech debt that had built up in the org over nearly two decades. And they didn’t have any documentation about how the system was built and why changes were made, making cleanup projects difficult and time-consuming. The lack of documentation meant the team had no insight into where fields in Salesforce were used and who was using the fields. The team relied on makeshift solutions to fill in the knowledge gaps and avoid issues when making changes. Each time they made a change, they would Slack teams across the company to see if the update might impact other business units. But this solution often left the admins with blindspots that caused problems for other teams when they made a change.  Simultaneously, LendingTree’s Data Governance team mandated a documentation policy, requiring the Salesforce Admins to note every change they made. This policy was of critical importance to the company, as it ensured LendingTree wouldn’t be vulnerable to security risks. But documenting every change was a strenuous manual process for the Salesforce team.   ## The Solution LendingTree’s Salesforce team was seeking a better way to tackle 16 years of tech debt, so they could transform their org into a best-in-class platform that seamlessly powers the entire company. So, they brought on Arovy to provide them with a clear view into their tech stack and how it was built. With Arovy, the team now has the context they previously lacked. Empowered with a comprehensive understanding of their Salesforce org, cleanup projects are easier and faster. They previously spent 190 hours on similar projects. Now, the team has reduced that time by 40%, saving nearly 500 hours per year with Arovy’s Org Blueprint.  Arovy also helps the Salesforce Admins work more effectively with the business units they support. With Arovy, LendingTree tags every field used by a business unit to easily see which fields are in use and what teams are using them. Equipped with this insight, if they want to make a change that impacts another business unit, they can let the affected team know in advance.  The admins no longer make changes that result in negative ripple effects across the company. With Arovy’s Potential Issues, if a change causes a problem, the admins get a real-time alert showing what’s not working and how to fix it. That way, the team can solve any issues before they have a negative impact on the business. Relying on Arovy also means the Salesforce Admins can meet their Data Governance team’s documentation mandate head-on. With Arovy, the admins automatically document every change, big or small, made across their tech stack. By meeting this requirement, the team plays a direct role in eliminating company security risks caused by no documentation. Today, LendingTree’s Salesforce org functions as an end-to-end platform that’s critical to the entire company. It supports everything from LendingTree’s consumer database to its SMS platform and front-end lending system to legal contracts. And, with the help of Arovy, the team of Salesforce Admins has the insight they need to work successfully with LendingTree’s 30 business units and keep everything running smoothly. ## Related Posts Explore our recent articles. ![](https://www.arovy.com/hubfs/Imported_Blog_Media/Screen-Shot-2020-07-23-at-4_19_18-PM-1.png) ### Zenput Uses Arovy as a Living Data Dictionary to Address Complexities Within Their Tech Stack Zenput, an operations execution platform, required a more effective way to navigate the... Success Stories ![](https://www.arovy.com/hubfs/Imported_Blog_Media/AdobeStock_577523339-scaled-1.jpg) ### From Arduous to Automated - 6Sense's Data Dictionary Success Story With Sonar's Data Dictionary feature, 6sense was able to ditch their manual Excel sheet upkeep and... Success Stories ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new.png) ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new__mobile-min.png) ![arovy-logo-blue](https://www.arovy.com/hubfs/arovy-logo-blue.png) The Modern Salesforce Data Governance Platform for AI Success free trial book demo Product Features [Impact Analysis & Dependency Mapping](https://www.arovy.com/impact-analysis-dependency-mapping)[Change Tracking & Enhanced Audit Trail](https://www.arovy.com/change-tracking-enhanced-audit-trail)[Data Dictionary](https://www.arovy.com/data-dictionary)[Data Classification](https://www.arovy.com/data-classification)[Application Security Monitoring](https://www.arovy.com/application-security-monitoring)[API Monitoring & System Uptime](https://www.arovy.com/api-monitoring-system-uptime)[Threat Detection & Risk Mitigation](https://www.arovy.com/threat-detection-risk-mitigation)[See All Features](https://www.arovy.com/product) Solutions [Scope Salesforce Projects Confidently](https://www.arovy.com/solutions/scope-sfdc-projects/)[Eliminate Tech Debt with AI](https://www.arovy.com/solutions/eliminate-tech-debt)[Monitor Setup Audit Trail](https://www.arovy.com/solutions/monitor-setup-audit-trail)[Reduce Agentforce Risk with AI](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[Automate User Profile Management](https://www.arovy.com/solutions/automate-user-profile-management)[Optimize Shield Implementation](https://www.arovy.com/solutions/salesforce-shield)[Visualize Connected Apps](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[Stop Salesforce Phishing Attacks](https://www.arovy.com/stop-salesforce-phishing-attacks) Resources [Blog](https://www.arovy.com/resources/blog)[Webinars](https://www.arovy.com/resources/webinars) Company [Company Page](https://www.arovy.com/company)[Trust Center](https://www.arovy.com/trust-center)[WizOps Community](https://wizops.org/) Social [YouTube](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw)[LinkedIn](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) Contact [Book a Demo](https://www.arovy.com/request-demo)[Help & Support](https://sonarsoftware.zendesk.com/hc/en-us/)[Get in Touch](https://www.arovy.com/contact) © 2026 Arovy All rights reserved. | [Privacy Policy](https://www.arovy.com/privacy-policy) - [Terms of Service](https://www.arovy.com/terms-of-service) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Arovy", "url" : "https://www.arovy.com/case-studies/author/arovy" }, "dateModified" : "2026-03-26T15:39:34.571Z", "datePublished" : "2025-04-22T20:28:23.000Z", "headline" : "From Tech Debt to an End-to-End Financial Hub: A LendingTree Success Story", "image" : [ "https://www.arovy.com/hubfs/krakenimages-376KN_ISplE-unsplash-1-scaled-1.webp" ], "mainEntityOfPage" : { "@id" : "https://www.arovy.com/case-studies/from-tech-debt-to-an-end-to-end-financial-hub-a-lendingtree-success-story", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.arovy.com/hubfs/logo%20arovy400x400.svg" }, "name" : "Arovy" } } ```