--- title: "Good Guys vs. Bad Data: How to Be a Data Quality Hero - General - Arovy" description: "Didn' make it to the webinar? Here's a recap of what you missed and how you, too, can become a data quality hero. - Category: General - Arovy" image: https://www.arovy.com/hubfs/Imported_Blog_Media/livestream-banner-sonar-hull-2.png --- [![arovy-logo-dark](https://www.arovy.com/hubfs/arovy-logo-dark.png)](https://www.arovy.com/) - Product - Solutions - Resources - Company - [Contact](https://www.arovy.com/contact) [Login](https://app.seesonar.com/?_ga=2.107586177.2061971783.1595815103-1960554115.1586437671) Book Demo - Product [![Data Dictionary](https://www.arovy.com/hubfs/Facebook%20Icon%20(8).webp) Data Dictionary AI-Powered Salesforce Data Documentation](https://www.arovy.com/data-dictionary)[![Impact Analysis and Dependency Mapping](https://www.arovy.com/hubfs/Impact%20Analysis%20and%20Dependency%20Mapping.png) Impact Analysis and Dependency Mapping Seamless visibility into all references across your organization.](https://www.arovy.com/impact-analysis-dependency-mapping)[![Change Tracking & Enhanced Audit Trail](https://www.arovy.com/hubfs/Facebook%20Icon%20(7).webp) Change Tracking & Enhanced Audit Trail Use a timeline view to track changes made across teams.](https://www.arovy.com/change-tracking-enhanced-audit-trail)[![Data Classification](https://www.arovy.com/hubfs/Facebook%20Icon%20(9).webp) Data Classification Ensure compliance with capture for every field added.](https://www.arovy.com/data-classification)[![Application Security Monitoring](https://www.arovy.com/hubfs/Facebook%20Icon%20(10).webp) Application Security Monitoring Keep a pulse on every integration and user.](https://www.arovy.com/application-security-monitoring)[![API Monitoring & System Uptime](https://www.arovy.com/hubfs/Facebook%20Icon%20(11).webp) API Monitoring & System Uptime Seamlessly detect every integration outage.](https://www.arovy.com/api-monitoring-system-uptime)[![Threat Detection & Risk Mitigation ](https://www.arovy.com/hubfs/Facebook%20Icon%20(12).webp) Threat Detection & Risk Mitigation Visual threat-detection and suggested action plans.](https://www.arovy.com/threat-detection-risk-mitigation) - Solutions [![Target Icon-1](https://www.arovy.com/hubfs/Target%20Icon-1.webp) Scope Salesforce Projects Confidently Understand impacts across Salesforce and your integrated tech stack.](https://www.arovy.com/solutions/scope-sfdc-projects/)[![Data Base Icon](https://www.arovy.com/hubfs/Data%20Base%20Icon.webp) Eliminate Tech Debt with AI Insights into every piece of data and configuration.](https://www.arovy.com/solutions/eliminate-tech-debt)[![Map point icons](https://www.arovy.com/hubfs/Map%20point%20icons.webp) Monitor Setup Audit Trail Automated access audits with Arovy.](https://www.arovy.com/solutions/monitor-setup-audit-trail)[![Shine Icon](https://www.arovy.com/hubfs/Shine%20Icon.webp) Reduce Agentforce Risk with AI Ensure the accuracy and usefulness of AI models.](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[![User Icon](https://www.arovy.com/hubfs/User%20Icon.webp) Automate User Profile Management Protect data and stay compliant with user access policies.](https://www.arovy.com/solutions/automate-user-profile-management)[![Shield Icon](https://www.arovy.com/hubfs/Shield%20Icon.webp) Optimize Shield Implementation Visualize Salesforce activity to spot anomalies and prevent leaks.](https://www.arovy.com/solutions/salesforce-shield)[![Process Icon](https://www.arovy.com/hubfs/Process%20Icon.webp) Visualize Connected Apps Get real-time visibility into apps accessing your Salesforce data.](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[![icon](https://www.arovy.com/hubfs/Danger%20Icon-1.png) Stop Salesforce Phishing Attacks Block unauthorized Salesforce integrations without disrupting your business.](https://www.arovy.com/stop-salesforce-phishing-attacks) - Resources [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Blog Read the Arovy Blog](https://www.arovy.com/resources/blog) [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Webinars Watch the Latest Webinar](https://www.arovy.com/resources/webinars) Follow Us [![LinkedIn Icon](https://www.arovy.com/hubfs/LinkedIn%20Icon.svg)](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) [![YouTube Icon](https://www.arovy.com/hubfs/YouTube%20Icon.svg)](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw) Latest Resources - [![Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It?](https://www.arovy.com/hs-fs/hubfs/Webinar_3%20Speakers%20(2)-2.jpg?width=960&name=Webinar_3%20Speakers%20(2)-2.jpg) Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It? 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Join Arovy to learn how to build and maintain a Salesforce data dictionary, where LLMs can help, and when an automated approach makes more sense.](https://www.arovy.com/resources/webinars/webinar-salesforce-data-dictionary-build-it-yourself-or-automate-it) - [![Webinar: Top 3 Signs You Need a Modern Salesforce Data Dictionary](https://www.arovy.com/hs-fs/hubfs/Top%203%20Signs%20data%20dictionary%20webinar-1.webp?width=960&name=Top%203%20Signs%20data%20dictionary%20webinar-1.webp) Webinar: Top 3 Signs You Need a Modern Salesforce Data Dictionary Join BambooHR and Arovy to learn the top 3 signs your team needs a modern Salesforce data dictionary to improve visibility, reduce risk, and support AI initiatives.](https://www.arovy.com/resources/webinars/top-3-signs-you-need-a-modern-salesforce-data-dictionary) Book a Demo [Help & Support](https://sonarsoftware.zendesk.com/hc/en-us/) [Get in Touch](https://www.arovy.com/contact) More From Arovy [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.svg) Company Page Learn about Arovy.](https://www.arovy.com/company) [![Security/Compliance Icon](https://www.arovy.com/hubfs/Facebook%20Icon%20(13).webp) Security/Compliance A foundation of trust for every customer.](https://www.arovy.com/trust-center) [![Community Icon](https://www.arovy.com/hubfs/Cal.webp) Community Join the WizOps Community.](https://wizops.org/?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1747330601180.1747335269272.48&__hssc=24482917.6.1747335269272&__hsfp=3161940081) Recent Resources - [![Sonar is now Arovy! 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Prevent AI risks, ensure compliance, and optimize data governance.](https://www.arovy.com/resources/blog/the-power-of-a-data-dictionary-in-the-agentforce-era) [All Posts](https://www.arovy.com/resources) [General](https://www.arovy.com/resources/blog/tag/general) 5 MIN READ # Webinar Recap: How to Be a Data Quality Hero ![Good Guys vs. Bad Data: How to Be a Data Quality Hero](https://www.arovy.com/hubfs/Imported_Blog_Media/livestream-banner-sonar-hull-2.png) Link copied to clipboard! It's a problem that not everyone talks about, but that everyone should: [poor data quality](https://www.hull.io/blog/b2b-marketing-data-quality/). Why? The impact of poor data quality is significant, in fact, Forrester reported that 21% of marketing budgets are wasted by bad data. What's more, factors like increasing competition and evolving buyer needs continue to make data health even more important. Conversely, improved data quality boasts serious benefits, including stretching your marketing dollars further, enabling operational efficiency, and acting as a strategic growth lever. These are just a few of the reasons why our co-founder, [Brad Smith](https://www.linkedin.com/in/smithbradleyt/), and [Tim Liu](https://www.linkedin.com/in/timliu9/), Head of Product at [Hull](https://www.hull.io/), co-hosted a webinar on November 17 entitled *Good Guys vs. Bad Data: How to Be a Data Quality Hero*. Throughout the webinar, Brad and Tim (who, collectively, have spent their entire careers working in data integration and operations) covered everything from the data quality nightmares they've personally dealt with to proactive strategies for maintaining healthy data. Didn't make it to the webinar? Here's a recap of what you missed and how you, too, can become a data quality hero. ## First, what do we mean by “bad data?" Bad data is any type of data that contains errors or inaccuracies. Some examples of bad data include: incomplete contact and account profiles, unstandardized data, duplicate data records, typos, legacy fields that you've inherited, data flows gone wrong, and records that were merged incorrectly. “There are a lot of issues that we're pretty used to dealing with...duplicate or unstandardized data, typos, legacy fields," Tim explained, “and some of those issues are more challenging than others. But you're not alone. We see these issues constantly throughout the industry." ## The Downstream Impact of Bad Data We use data every single day to make business decisions, so unsurprisingly, bad data can have a whole slew of negative impacts that affect everything from targeting to performance reporting. “This is where we start to feel the 'people pain' and the real impact of bad data," Brad said. “Real people use this data to make business decisions, and we experience the consequences, the pain that it causes." Some of the negative impacts of bad data include: - Inaccurate or suboptimal targeting - Missed sales opportunities - Loss of customers - Reduced productivity - Poor customer experience - Inaccurate performance reporting All of these downstream consequences boil down to one major impact for businesses: loss of money. “People are recognizing more and more that bad data wastes money," said Tim. “Whether it's retargeting budgets or prospecting budgets, bad data can really impact your bottom line." ## When Bad Data Strikes Where, when, and how does bad data strike? More often than not, it boils down to a misalignment of people, processes, and technology. You could, for example, find yourself battling it out with bad data when departments merge or expand, particularly during restructuring or mergers and acquisitions. But bad data doesn't just happen from big events. Other common scenarios that are breeding grounds for bad data include: - Executing too quickly on growth initiatives, i.e., with new funding rounds - Onboarding new tech and data sources - The status quo isn't working anymore “One of the best examples I can think of was an acquisition that occurred while I was working in a previous role," Brad shared. “I was a one-person operations shop managing a complicated tech stack, and we acquired another tech stack...and there are business decisions to be made there. I had to consider the data quality and decide which system of record to use, and which one had better data quality." ## Proven Strategies for Getting Bad Data Under Control Even if your data quality needs help, it doesn't mean it's a lost cause. There are, in fact, proven strategies for mitigating bad data. Here are a few that Brad and Tim covered: 1. **Begin with the end in mind**. You can't solve everything all at once, so start by figuring out where you want to go. Determine your ideal outcomes, but also acknowledge the unknown complexity and try to minimize risks upfront. Planning ahead can go a long way when minimizing risk. 2. **Gain visibility into your data**. Putting all of your data in one place can provide valuable insight. Customer data platforms are designed to unify and centralize, so use them to your advantage to identify duplicate data and any gaps that need filling. And tools like Arovy help you understand the dependencies between your data, so you can easily fill gaps without breaking things across your systems. 3. **Architect and execute your strategy**. Identity resolution is the process of taking the data points that define an entity from different online or offline systems and merge them to create a single, consolidated, and consistent record of that individual or company. Through that process, you can build a data model that defines how entities relate to one another, i.e., Leads and Contacts associated with Accounts. From there, data transformation tools, like the Hull Processor, can help with data cleansing and standardization. 4. **Measure and maintain success**. Define what success looks like for your company, paying attention to holistic revenue goals. Be mindful about setting aside vanity metrics, and know what data points you need to be collecting in order to gauge momentum and progress towards your goals. Want the full recap? Watch the webinar recording here.    ## Related Posts Explore our recent articles. ![](https://www.arovy.com/hubfs/Imported_Blog_Media/G2-Landing-Page-33-May-16-2025-03-21-39-6018-PM.png) ### Why You Need a Data Dictionary for Compliance Is low quality data hurting your organization? A Salesforce data dictionary is your secret weapon... General ![](https://www.arovy.com/hubfs/Imported_Blog_Media/israel-andrade-YI_9SivVt_s-unsplash-scaled-2.jpg) ### The Most Common Data Quality Issues and How to Avoid Them Facing Salesforce data quality issues? You’re not alone. Here are the most common types of data... General ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new.png) ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new__mobile-min.png) ![arovy-logo-blue](https://www.arovy.com/hubfs/arovy-logo-blue.png) The Modern Salesforce Data Governance Platform for AI Success free trial book demo Product Features [Impact Analysis & Dependency Mapping](https://www.arovy.com/impact-analysis-dependency-mapping)[Change Tracking & Enhanced Audit Trail](https://www.arovy.com/change-tracking-enhanced-audit-trail)[Data Dictionary](https://www.arovy.com/data-dictionary)[Data Classification](https://www.arovy.com/data-classification)[Application Security Monitoring](https://www.arovy.com/application-security-monitoring)[API Monitoring & System Uptime](https://www.arovy.com/api-monitoring-system-uptime)[Threat Detection & Risk Mitigation](https://www.arovy.com/threat-detection-risk-mitigation)[See All Features](https://www.arovy.com/product) Solutions [Scope Salesforce Projects Confidently](https://www.arovy.com/solutions/scope-sfdc-projects/)[Eliminate Tech Debt with AI](https://www.arovy.com/solutions/eliminate-tech-debt)[Monitor Setup Audit Trail](https://www.arovy.com/solutions/monitor-setup-audit-trail)[Reduce Agentforce Risk with AI](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[Automate User Profile Management](https://www.arovy.com/solutions/automate-user-profile-management)[Optimize Shield Implementation](https://www.arovy.com/solutions/salesforce-shield)[Visualize Connected Apps](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[Stop Salesforce Phishing Attacks](https://www.arovy.com/stop-salesforce-phishing-attacks) Resources [Blog](https://www.arovy.com/resources/blog)[Webinars](https://www.arovy.com/resources/webinars) Company [Company Page](https://www.arovy.com/company)[Trust Center](https://www.arovy.com/trust-center)[WizOps Community](https://wizops.org/) Social [YouTube](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw)[LinkedIn](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) Contact [Book a Demo](https://www.arovy.com/request-demo)[Help & Support](https://sonarsoftware.zendesk.com/hc/en-us/)[Get in Touch](https://www.arovy.com/contact) © 2026 Arovy All rights reserved. | [Privacy Policy](https://www.arovy.com/privacy-policy) - [Terms of Service](https://www.arovy.com/terms-of-service) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://www.arovy.com/resources/blog/author/admin" }, "dateModified" : "2025-05-22T20:46:12.789Z", "datePublished" : "2020-12-08T05:00:00.000Z", "headline" : "Good Guys vs. Bad Data: How to Be a Data Quality Hero", "image" : [ "https://www.arovy.com/hubfs/Imported_Blog_Media/livestream-banner-sonar-hull-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.arovy.com/resources/blog/data-quality-hero", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.arovy.com/hubfs/logo%20arovy400x400.svg" }, "name" : "Arovy" } } ```