--- title: "Episode 6: Strategies To Build Out An Operations Team | Arovy - General - Arovy" description: "We wanted to get multiple perspectives on how to build an effective operations team. Read on to get their guidance. - Category: General - Arovy" image: https://www.arovy.com/hubfs/Imported_Blog_Media/72239ccdd24d08a4f3cda10a1fe1e952-scaled-2.jpg --- [![arovy-logo-dark](https://www.arovy.com/hubfs/arovy-logo-dark.png)](https://www.arovy.com/) - Product - Solutions - Resources - Company - [Contact](https://www.arovy.com/contact) [Login](https://app.seesonar.com/?_ga=2.107586177.2061971783.1595815103-1960554115.1586437671) Book Demo - Product [![Data Dictionary](https://www.arovy.com/hubfs/Facebook%20Icon%20(8).webp) Data Dictionary AI-Powered Salesforce Data Documentation](https://www.arovy.com/data-dictionary)[![Impact Analysis and Dependency Mapping](https://www.arovy.com/hubfs/Impact%20Analysis%20and%20Dependency%20Mapping.png) Impact Analysis and Dependency Mapping Seamless visibility into all references across your organization.](https://www.arovy.com/impact-analysis-dependency-mapping)[![Change Tracking & Enhanced Audit Trail](https://www.arovy.com/hubfs/Facebook%20Icon%20(7).webp) Change Tracking & Enhanced Audit Trail Use a timeline view to track changes made across teams.](https://www.arovy.com/change-tracking-enhanced-audit-trail)[![Data Classification](https://www.arovy.com/hubfs/Facebook%20Icon%20(9).webp) Data Classification Ensure compliance with capture for every field added.](https://www.arovy.com/data-classification)[![Application Security Monitoring](https://www.arovy.com/hubfs/Facebook%20Icon%20(10).webp) Application Security Monitoring Keep a pulse on every integration and user.](https://www.arovy.com/application-security-monitoring)[![API Monitoring & System Uptime](https://www.arovy.com/hubfs/Facebook%20Icon%20(11).webp) API Monitoring & System Uptime Seamlessly detect every integration outage.](https://www.arovy.com/api-monitoring-system-uptime)[![Threat Detection & Risk Mitigation ](https://www.arovy.com/hubfs/Facebook%20Icon%20(12).webp) Threat Detection & Risk Mitigation Visual threat-detection and suggested action plans.](https://www.arovy.com/threat-detection-risk-mitigation) - Solutions [![Target Icon-1](https://www.arovy.com/hubfs/Target%20Icon-1.webp) Scope Salesforce Projects Confidently Understand impacts across Salesforce and your integrated tech stack.](https://www.arovy.com/solutions/scope-sfdc-projects/)[![Data Base Icon](https://www.arovy.com/hubfs/Data%20Base%20Icon.webp) Eliminate Tech Debt with AI Insights into every piece of data and configuration.](https://www.arovy.com/solutions/eliminate-tech-debt)[![Map point icons](https://www.arovy.com/hubfs/Map%20point%20icons.webp) Monitor Setup Audit Trail Automated access audits with Arovy.](https://www.arovy.com/solutions/monitor-setup-audit-trail)[![Shine Icon](https://www.arovy.com/hubfs/Shine%20Icon.webp) Reduce Agentforce Risk with AI Ensure the accuracy and usefulness of AI models.](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[![User Icon](https://www.arovy.com/hubfs/User%20Icon.webp) Automate User Profile Management Protect data and stay compliant with user access policies.](https://www.arovy.com/solutions/automate-user-profile-management)[![Shield Icon](https://www.arovy.com/hubfs/Shield%20Icon.webp) Optimize Shield Implementation Visualize Salesforce activity to spot anomalies and prevent leaks.](https://www.arovy.com/solutions/salesforce-shield)[![Process Icon](https://www.arovy.com/hubfs/Process%20Icon.webp) Visualize Connected Apps Get real-time visibility into apps accessing your Salesforce data.](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[![icon](https://www.arovy.com/hubfs/Danger%20Icon-1.png) Stop Salesforce Phishing Attacks Block unauthorized Salesforce integrations without disrupting your business.](https://www.arovy.com/stop-salesforce-phishing-attacks) - Resources [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Blog Read the Arovy Blog](https://www.arovy.com/resources/blog) [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Webinars Watch the Latest Webinar](https://www.arovy.com/resources/webinars) Follow Us [![LinkedIn Icon](https://www.arovy.com/hubfs/LinkedIn%20Icon.svg)](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) [![YouTube Icon](https://www.arovy.com/hubfs/YouTube%20Icon.svg)](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw) Latest Resources - [![Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It?](https://www.arovy.com/hs-fs/hubfs/Webinar_3%20Speakers%20(2)-2.jpg?width=960&name=Webinar_3%20Speakers%20(2)-2.jpg) Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It? 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Prevent AI risks, ensure compliance, and optimize data governance.](https://www.arovy.com/resources/blog/the-power-of-a-data-dictionary-in-the-agentforce-era) - [Contact](https://www.arovy.com/contact) - [Login](https://app.seesonar.com/?_ga=2.107586177.2061971783.1595815103-1960554115.1586437671) Product Features [![Data Dictionary](https://www.arovy.com/hubfs/Facebook%20Icon%20(8).webp) Data Dictionary AI-Powered Salesforce Data Documentation](https://www.arovy.com/data-dictionary)[![Impact Analysis and Dependency Mapping](https://www.arovy.com/hubfs/Impact%20Analysis%20and%20Dependency%20Mapping.png) Impact Analysis and Dependency Mapping Seamless visibility into all references across your organization.](https://www.arovy.com/impact-analysis-dependency-mapping)[![Change Tracking & Enhanced Audit Trail](https://www.arovy.com/hubfs/Facebook%20Icon%20(7).webp) Change Tracking & Enhanced Audit Trail Use a timeline view to track changes made across teams.](https://www.arovy.com/change-tracking-enhanced-audit-trail)[![Data Classification](https://www.arovy.com/hubfs/Facebook%20Icon%20(9).webp) Data Classification Ensure compliance with capture for every field added.](https://www.arovy.com/data-classification)[![Application Security Monitoring](https://www.arovy.com/hubfs/Facebook%20Icon%20(10).webp) Application Security Monitoring Keep a pulse on every integration and user.](https://www.arovy.com/application-security-monitoring)[![API Monitoring & System Uptime](https://www.arovy.com/hubfs/Facebook%20Icon%20(11).webp) API Monitoring & System Uptime Seamlessly detect every integration outage.](https://www.arovy.com/api-monitoring-system-uptime)[![Threat Detection & Risk Mitigation ](https://www.arovy.com/hubfs/Facebook%20Icon%20(12).webp) Threat Detection & Risk Mitigation Visual threat-detection and suggested action plans.](https://www.arovy.com/threat-detection-risk-mitigation) We Help You [![Target Icon-1](https://www.arovy.com/hubfs/Target%20Icon-1.webp) Scope Salesforce Projects Confidently Understand impacts across Salesforce and your integrated tech stack.](https://www.arovy.com/solutions/scope-sfdc-projects/)[![Data Base Icon](https://www.arovy.com/hubfs/Data%20Base%20Icon.webp) Eliminate Tech Debt with AI Insights into every piece of data and configuration.](https://www.arovy.com/solutions/eliminate-tech-debt)[![Map point icons](https://www.arovy.com/hubfs/Map%20point%20icons.webp) Monitor Setup Audit Trail Automated access audits with Arovy.](https://www.arovy.com/solutions/monitor-setup-audit-trail)[![Shine Icon](https://www.arovy.com/hubfs/Shine%20Icon.webp) Reduce Agentforce Risk with AI Ensure the accuracy and usefulness of AI models.](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[![User Icon](https://www.arovy.com/hubfs/User%20Icon.webp) Automate User Profile Management Protect data and stay compliant with user access policies.](https://www.arovy.com/solutions/automate-user-profile-management)[![Shield Icon](https://www.arovy.com/hubfs/Shield%20Icon.webp) Optimize Shield Implementation Visualize Salesforce activity to spot anomalies and prevent leaks.](https://www.arovy.com/solutions/salesforce-shield)[![Process Icon](https://www.arovy.com/hubfs/Process%20Icon.webp) Visualize Connected Apps Get real-time visibility into apps accessing your Salesforce data.](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[![icon](https://www.arovy.com/hubfs/Danger%20Icon-1.png) Stop Salesforce Phishing Attacks Block unauthorized Salesforce integrations without disrupting your business.](https://www.arovy.com/stop-salesforce-phishing-attacks) More From Arovy [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Blog Read the Arovy Blog](https://www.arovy.com/resources/blog) [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.webp) Webinars Watch the Latest Webinar](https://www.arovy.com/resources/webinars) Follow Us [![LinkedIn Icon](https://www.arovy.com/hubfs/LinkedIn%20Icon.svg)](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) [![YouTube Icon](https://www.arovy.com/hubfs/YouTube%20Icon.svg)](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw) Latest Resources - [![Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It?](https://www.arovy.com/hs-fs/hubfs/Webinar_3%20Speakers%20(2)-2.jpg?width=960&name=Webinar_3%20Speakers%20(2)-2.jpg) Webinar: Salesforce Data Dictionary: Build It Yourself or Automate It? Join Arovy to learn how to build and maintain a Salesforce data dictionary, where LLMs can help, and when an automated approach makes more sense.](https://www.arovy.com/resources/webinars/webinar-salesforce-data-dictionary-build-it-yourself-or-automate-it) - [![Webinar: Top 3 Signs You Need a Modern Salesforce Data Dictionary](https://www.arovy.com/hs-fs/hubfs/Top%203%20Signs%20data%20dictionary%20webinar-1.webp?width=960&name=Top%203%20Signs%20data%20dictionary%20webinar-1.webp) Webinar: Top 3 Signs You Need a Modern Salesforce Data Dictionary Join BambooHR and Arovy to learn the top 3 signs your team needs a modern Salesforce data dictionary to improve visibility, reduce risk, and support AI initiatives.](https://www.arovy.com/resources/webinars/top-3-signs-you-need-a-modern-salesforce-data-dictionary) Book a Demo [Help & Support](https://sonarsoftware.zendesk.com/hc/en-us/) [Get in Touch](https://www.arovy.com/contact) More From Arovy [![Arovy Icon](https://www.arovy.com/hubfs/Arovy%20Icon.svg) Company Page Learn about Arovy.](https://www.arovy.com/company) [![Security/Compliance Icon](https://www.arovy.com/hubfs/Facebook%20Icon%20(13).webp) Security/Compliance A foundation of trust for every customer.](https://www.arovy.com/trust-center) [![Community Icon](https://www.arovy.com/hubfs/Cal.webp) Community Join the WizOps Community.](https://wizops.org/?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1747330601180.1747335269272.48&__hssc=24482917.6.1747335269272&__hsfp=3161940081) Recent Resources - [![Sonar is now Arovy! New Name. Bigger Mission. Same Commitment.](https://www.arovy.com/hs-fs/hubfs/arovy%20blog.webp?width=960&name=arovy%20blog.webp) Sonar is now Arovy! New Name. Bigger Mission. Same Commitment. Sonar is now Arovy. We've expanded our mission, helping Salesforce teams govern data, cut tech debt & reduce risk — while keeping the same trusted commitment.](https://www.arovy.com/resources/blog/sonar-is-now-arovy) - [![The Power of a Data Dictionary in the Agentforce Era](https://www.arovy.com/hs-fs/hubfs/The%20Power%20of%20a%20Data%20Dictionary%20in%20the%20Agentforce%20Era-2.webp?width=960&name=The%20Power%20of%20a%20Data%20Dictionary%20in%20the%20Agentforce%20Era-2.webp) The Power of a Data Dictionary in the Agentforce Era Discover why a real-time data dictionary is essential for Salesforce teams in the Agentforce era. Prevent AI risks, ensure compliance, and optimize data governance.](https://www.arovy.com/resources/blog/the-power-of-a-data-dictionary-in-the-agentforce-era) [All Posts](https://www.arovy.com/resources) [General](https://www.arovy.com/resources/blog/tag/general) 4 MIN READ # shOPS Talk Recap - Episode 6: Strategies To Build Out An Operations Team ![Episode 6: Strategies To Build Out An Operations Team | Arovy](https://www.arovy.com/hubfs/Imported_Blog_Media/72239ccdd24d08a4f3cda10a1fe1e952-scaled-2.jpg) Link copied to clipboard!     There's no single way to build out an ops team. So many factors impact the resources you need: what phase of growth the company's in, the skills you already have on staff, budget, etc. For this episode of shOPS Talk, we talked with two ops leaders from companies experiencing different stages of growth. We wanted to get multiple perspectives on how to build an effective ops team. Read on to get their guidance. ## First, meet our guests for this episode Mallory Lee is the Senior Director of Operations at [Terminus](https://terminus.com/) (where she first met Brad). Based in Indianapolis, she has previously worked as both a VP of Marketing and marketing ops leader, with experience at companies including ExactTarget and Salesforce. Kevin Wisniewski is the Sales Operations Manager at [Onna](https://onna.com/). He has worked in [RevOps](https://www.arovy.com/resources/revops/) for about five years, usually at high-growth, early stage companies. He started in sales until he realized he was more interested in the science of sales than actually selling.  ## How our experts plan their teams When Kevin started building out his team at Onna, he decided to begin with sales enablement instead of the traditional ops role. Based on the company's goals, it was important to arm the sales team with the right resources as quickly as possible. He recently hired a sales onboarding specialist and now he's hiring for a generalist role. At Terminus, revops rolls up under the CFO, which helps Mallory's team work across all departments at the company. She's built her team based on three legs: data/analysis/BI on one side, technology on the other side, and a more proper revops team in the middle. The RevOps managers act as practice leaders and are each aligned to a department in the company (e.g., marketing, sales, product, etc.). Long term, they plan to add a deal desk as part of that middle layer. ## Justifying budget for headcount Ops isn't a revenue generating entity, which makes it challenging to get budget approvals. Mallory says ops has to get creative in making the case for additional headcount. She encourages her team to look at every ticket they work on as money in the door. Her approach is to "feel the pain first, prove the pain, prove the business case, and then make the hire." That's how she was able to justify adding the deal desk function. Right now, all of the RevOps managers are sharing those duties. She can estimate how much time they're spending on it and she knows they're up to a full-time employee's worth of hours. She also shows the time savings that her team can offer. For instance, one of her BI analysts can build middleware that automates reporting that customers typically have to request via email. She can prove that his solution (and having someone with his skills) will save time that Terminus employees are spending on replying to those emails. Kevin advises you use opportunity costs, the cost of not taking action, to justify additional headcount. Show how you're leaving dollars on the table by accepting the status quo.= Brad points out that it's all about storytelling: how you paint the right picture of the pain point and show how you solve for it. Being solution-oriented is key. We do it in our daily work, and we should use the same approach when we need additional headcount. ## The one trait to look for in every new hire Kevin says that, regardless of the function, you need to be empathetic to work in ops. You're supporting multiple teams, and being able to understand their pains is core to ops success. When he evaluates candidates, empathy speaks to him more than the tangible aspect of their ability to build dashboards and reports. Mallory's had great success finding people in non-ops roles who want to get more involved in making things work better. She looks for people who are problem solvers with the determination and curiosity to find solutions and see them through completion. ## How to tell if a candidate's claims are legit When Mallory's interviewing for a skill set that's not in her wheelhouse, she recruits outside help from other departments. With a recent BI hire, she gave the candidate homework and asked a couple of colleagues from the technical solutions department to help evaluate their skills. Kevin's also a believer in giving homework assignments and getting people from other departments involved in the hiring process. He thinks it's important to make sure the candidate is evaluated from every angle since they'll be working with so many teams. Give them a chance to be creative and show grit, and that will give you confidence that you've hired the right person. To get the full scoop on hiring for ops, including Mallory and Kevin's tips for young ops professionals, [watch the full episode](https://www.youtube.com/watch?v=UuYaK-AR-6U&t=7s). Learn more about [shOPS Talk here](https://wizops.org/shops-talk/), and for all things ops, be sure to check out [the WizOps blog](https://wizops.org/news/). ## Related Posts Explore our recent articles. ![](https://www.arovy.com/hubfs/Imported_Blog_Media/linkedin-sales-solutions-VtKoSy_XzNU-unsplash-scaled-2.jpg) ### Winning at RevOps: How to Land a RevOps Job As companies across the globe focus on building out their RevOps departments, there's never been a... General ![](https://www.arovy.com/hubfs/Imported_Blog_Media/john-schnobrich-FlPc9_VocJ4-unsplash-scaled-2.jpg) ### RevOps: It's Like Couples Therapy for Sales Ops & Marketing Ops Learn about RevOps, it’s like marriage counseling for the departments that don’t always get along.... General ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new.png) ![Footer background gradient](https://www.arovy.com/hubfs/raw_assets/public/Sonar%202025/images/footer/background--footer-new__mobile-min.png) ![arovy-logo-blue](https://www.arovy.com/hubfs/arovy-logo-blue.png) The Modern Salesforce Data Governance Platform for AI Success free trial book demo Product Features [Impact Analysis & Dependency Mapping](https://www.arovy.com/impact-analysis-dependency-mapping)[Change Tracking & Enhanced Audit Trail](https://www.arovy.com/change-tracking-enhanced-audit-trail)[Data Dictionary](https://www.arovy.com/data-dictionary)[Data Classification](https://www.arovy.com/data-classification)[Application Security Monitoring](https://www.arovy.com/application-security-monitoring)[API Monitoring & System Uptime](https://www.arovy.com/api-monitoring-system-uptime)[Threat Detection & Risk Mitigation](https://www.arovy.com/threat-detection-risk-mitigation)[See All Features](https://www.arovy.com/product) Solutions [Scope Salesforce Projects Confidently](https://www.arovy.com/solutions/scope-sfdc-projects/)[Eliminate Tech Debt with AI](https://www.arovy.com/solutions/eliminate-tech-debt)[Monitor Setup Audit Trail](https://www.arovy.com/solutions/monitor-setup-audit-trail)[Reduce Agentforce Risk with AI](https://www.arovy.com/solutions/reduce-agentforce-risk-with-ai)[Automate User Profile Management](https://www.arovy.com/solutions/automate-user-profile-management)[Optimize Shield Implementation](https://www.arovy.com/solutions/salesforce-shield)[Visualize Connected Apps](https://www.arovy.com/solutions/visualize-connected-apps-to-reduce-integration-risk)[Stop Salesforce Phishing Attacks](https://www.arovy.com/stop-salesforce-phishing-attacks) Resources [Blog](https://www.arovy.com/resources/blog)[Webinars](https://www.arovy.com/resources/webinars) Company [Company Page](https://www.arovy.com/company)[Trust Center](https://www.arovy.com/trust-center)[WizOps Community](https://wizops.org/) Social [YouTube](https://www.youtube.com/channel/UCQwhXnb9tcw07SK78qnxiJw)[LinkedIn](https://www.linkedin.com/company/sonarsoftware.com?__hstc=24482917.e5b55d6fa1b1ae884b668cdcd6e03155.1745874937734.1746634187535.1746643628231.21&__hssc=24482917.1.1746643628231&__hsfp=3161940081) Contact [Book a Demo](https://www.arovy.com/request-demo)[Help & Support](https://sonarsoftware.zendesk.com/hc/en-us/)[Get in Touch](https://www.arovy.com/contact) © 2026 Arovy All rights reserved. | [Privacy Policy](https://www.arovy.com/privacy-policy) - [Terms of Service](https://www.arovy.com/terms-of-service) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Admin", "url" : "https://www.arovy.com/resources/blog/author/admin" }, "dateModified" : "2025-05-22T20:31:39.491Z", "datePublished" : "2021-01-13T05:00:00.000Z", "headline" : "Episode 6: Strategies To Build Out An Operations Team | Arovy", "image" : [ "https://www.arovy.com/hubfs/Imported_Blog_Media/72239ccdd24d08a4f3cda10a1fe1e952-scaled-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.arovy.com/resources/blog/operations-team", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.arovy.com/hubfs/logo%20arovy400x400.svg" }, "name" : "Arovy" } } ```