Sonar is now Arovy! New Name. Bigger Mission. Same Commitment.

We’re excited to share a major milestone in our journey: Sonar is now Arovy

This rebrand reflects more than a new name. It marks the evolution of our mission, our product, and the value we deliver to a growing number of teams across the Salesforce ecosystem.

Why We Rebranded

Since day one, Sonar has helped customers reduce risk in Salesforce by delivering smarter change management, giving teams visibility, control, and confidence to move fast without breaking things.

Over the years, we’ve seen Salesforce evolve into a highly complex platform. Massive amounts of customer data is being stored, an ever-growing number of SaaS applications are being integrated, and AI models that can read and manipulate sensitive information are now being introduced. With increasingly complex integrations, fragmented system ownership, and inconsistent access controls, leaders are prioritizing Salesforce security and governance like never before.

As the needs of our customers have expanded, so have we.

Arovy represents the broader mission we now serve: helping customers across GTM Operations, IT, Business Systems, Enterprise Applications, and Security teams reduce risk at every level – from technical debt to data security, AI readiness, and compliance governance.

We’ve gone beyond change management to become a best-in-class enterprise platform for helping Salesforce customers:

• Reduce tech debt and improve org health
• Maintain a real-time data dictionary including classification, policy alignment, and compliance
• Automate governance workflows and improve documentation
• Monitor access, integrations, and audit logs
• Accelerate AI adoption, including Salesforce Agentforce readiness

In short, our name is changing because the company, and the impact we deliver, has grown.

What’s New

• New Name: Arovy, reflecting our broader, future-focused mission.
• New Look: A new logo, visual system, and voice to match the direction we’re headed.
• New Website: Visit us at arovy.com to explore the new brand, capabilities, and vision.

Arovy: Trusted by 250+ Brands Since 2019

What’s Staying the Same

Having customers rave about our product remains. And our commitment to helping reduce Salesforce risk remains at our core. We’ll continue on this mission as we release exciting new features that support over 250 companies with the visibility and control they need to scale safely and confidently with Salesforce.

What’s Next

You’ll see the new brand across our site, product, and communications. Please update your bookmarks, allowlist our new domain (arovy.com) , and stay tuned for what’s next because there’s so much more to come!  

Thank You

To our customers, partners, and early champions: thank you. You’ve helped shape this journey, and we’re incredibly proud to continue building alongside you, now as Arovy.

We can’t wait to show you what’s next,

Jack Mcglinchey
CEO